SFMiD
Two Trusted Brands:
Successful Farming®
Successful Farming® is the most respected brand in ag media. From the flagship magazine to the popular Machinery Show to the industry's leading Web community, Successful Farming has cultivated a trusted relationship with farmers and rural America over the last 108 years.
Meredith Corporation, the parent company to Successful Farming, owns media's largest consumer database with over 85 million records, containing 8 in 10 home-owning households. Meredith averages over 700 data points per record – ranging from lifestyle choices to brand preference. Meredith's database services include data appending and enhancement, analytics and modeling, consumer profiling, and list rental.
Farm Market iD
Farm Market iD specializes in providing data to agri-businesses who want to sell to the ag industry or rural lifestyle market. Unparalleled in its depth and robustness, the Farm Market iD database has been used by agri-business for marketing, information management and research. It serves as the backbone for countless agri-databases. Farm Market iD maintains its market-leading position through development of innovative and custom user applications. Its extensive database of farm owner-operators, operators, and owners is sourced through various government records and backed by satellite imagery.
FarmMarket iD's parent company, Telematch, offers a comprehensive and proprietary range of data appending, enhancement, and processing, as well as database management services. The company's technical resources, database expertise, and extensive access to compiled data, allows timely delivery of the most current and accurate marketing data available.
What is SFMiD? One powerful marketing tool.
The combined data solution offers unsurpassed options for multi-sourced farm and rural lifestyle data. In addition, SFMiD will offer customized solutions to help agrimarketers better understand owner/operator relationships, establish electronic communication data points, and know the farmer as an individual person.
The combined efforts of Farm Market iD and Successful Farming will offer a unique compilation of farm, farmer, rural lifestyle and consumer data, enabling agrimarketers the opportunity to learn even more about their customers.
SFMiD has the most current data available – built from multiple federal, state, county and proprietary sources, combined with satellite imagery and common land unit data, and enhanced with original data collected from Successful Farming subscribers.
What is multi-sourced data?
SFMiD employs the most robust multi-sourced database in agriculture including:
Federal, State, and County government data –
Government ag data is recognized as highly valuable by marketers due to farm participation in Farm Service Agency programs. SFMiD builds information that is not only audited by BPA Worldwide, but also by individual government agencies – guaranteeing accuracy.
Satellite imagery –
The SFMiD database includes satellite imagery information from Agri ImaGIS, to remotely track data on individual fields, including: soil type, elevation, growing degree days, precipitation, planted crop health, and Common Land Unit.
Common Land Unit data –
The Common Land Unit (CLU) is a nationwide data set of farm field boundaries developed by the U.S. Department of Agriculture. Because CLU boundaries use permanent markers, such as roadways, waterways or fence lines, they are the most accurate record of land ownership available.
Original data from Successful Farming subscribers –
Farm owners and/or operators choose to interact with Successful Farming through print, online and mobile technologies. This allows for unique data to come directly from the source, including crop acreage amounts and farming status.
Brand use Preference data –
Using original and proprietary sources, individual agriculture brand preference and brand use data is collected from key farmers. Current information includes preferences for trucks, farm equipment, seed, crop production practices, trait usage, and select livestock information.
Consumer and Lifestyle data –
Tapping into the Meredith consumer database of over 85 million names and the Telematch data sources, SFMiD will soon provide a wealth of consumer information on purchase behaviors and intentions, life stages, lifestyles, and consumer demographics.
A comprehensive view of the farm
Good customer insight is the foundation to successful marketing efforts. The best insight often includes demographic data, but it does not end there. Finding insight involves combining the best data sources available to create a comprehensive view of the farm as a business and the farmer as a person.
What kinds of solutions?
End-to-end email solutions
With a universe of over 450,000 email addresses tied to specific farm operations, SFMiD is a valued resource in the email and digital marketing solution space. Our clients make use of this data to enhance their existing client information as well as to grow their audience. Our comprehensive, end-to-end, digital solutions and tools make executing and managing marketing initiatives simple and effective.
Direct access to owner/operator information
SFMiD can help agrimarketers differentiate between who owns the land and who operates the farm. This means smart, targeted communication to the decision maker with the added value of brand and lifestyle information.
Real-time access to data
SFMiD offers instant online access to targeted geographies and demographics. Customers can easily generate real-time counts by location, crop demographic, livestock demographic, producer code, and phone number availability.
- * Zip Code, County & State
- * Crop, Acreage & Livestock Demographics
- * Producer Code (Owner, Operator, Owner/Operator)
- * Phone Number Appends
Customized research and data collection
Using its trusted relationships with farmers, SFMiD will work with you to complete proprietary research and data collections to meet marketer's specific needs.
SUCCESSFUL FARMING® AND FARM MARKET ID
PARTNER TO OFFER BEST-IN-CLASS DATA SOLUTION
DES MOINES, IA/WESTMONT, IL (September 13, 2010)
Successful Farming® and Farm Market iD™ have joined forces to create “SFMiD,” the most comprehensive agricultural and rural lifestyle database in the industry.
The combined data solution will offer unsurpassed options for multi-sourced farm and rural lifestyle data. In addition, SFMiD™ will offer customized solutions to help agrimarketers better understand owner/operator relationships, establish electronic communication data points, and know the farmer as an individual person.
“Farm Market iD has the most current data available – built from multiple federal, state, county and proprietary sources – combined with satellite imagery and common land unit data,” says John Montandon, President of Farm Market iD. “We are thrilled to expand on this offering to generate new data and insights for marketers through the trusted relationship Successful Farming has with farmers.”
For more than 108 years, Successful Farming has worked to forge a strong relationship with farmers and farm families. This relationship allows Successful Farming to collect exclusive data on brand and product use.
“The combined efforts of Farm Market iD and Successful Farming will offer a unique compilation of farm, farmer, and consumer data, enabling agrimarketers the opportunity to learn even more about their customers,” says Scott Mortimer, Publisher of Successful Farming. “This will add value to any marketing campaign.”
Peg Kuman, CEO of Telematch, Inc., parent company of Farm Market iD says, “Together, Farm Market iD and Successful Farming will have the most accurate and comprehensive farm and rural lifestyle database available. With SFMiD, we are joining together to deliver unparalleled data solutions to agrimarketers.”
“We are excited to bring together the best-in-class data with best-in-class content,” says Tom Davis, Vice President/Group Publisher, Meredith Corporation (NYSE:MDP), parent company of Successful Farming. “This new partnership will be able to enhance the marketing campaigns of existing and potential customers in unique and exciting ways.”
To find out more about the Successful Farming and Farm Market iD partnership, visit sfmid.com.
About Farm Market iD
Since 1973 Farm Market iD, located in Westmont, Illinois, has provided comprehensive farm production data to the agricultural industry. Unparalleled in its depth and robustness, the Farm Market iD database has been used by agri-business for marketing, information management, research and serves as the backbone for countless agri-databases. In addition to its content accuracy and depth, Farm Market iD maintains its market-leading position through development of innovative and custom user applications. Farm Market iD is a Telematch, Inc. company. For more information, call (800) 313-4778.
About Successful Farming
Successful Farming is the most respected brand in ag media. From the flagship magazine to the popular Machinery Show to the industry's leading Web community, Agriculture.com, Successful Farming has cultivated a trusted relationship with farmers and rural America. Successful Farming's parent company, Meredith Corporation, owns media's largest consumer database containing over 85 million records. Reaching 8 in 10 households, Meredith averages over 700 data points per record – ranging from lifestyle choices to brand preference.
Listen to our interview on AgWired.com:
AgWired Interview
Press Coverage
AgriMarketing: Successful Farming, Farm Market iD Partner To Offer Data Solutions
min Online: Successful Farming, Farm Market iD Launching Data Brand
AgWired: Farm Market iD Partners With Successful Farming
AgWired: SFMid Brings Together Successful Farming And Farm Market iD
Farm Market iD and Successful Farming® have joined forces to create SFMiD, the most comprehensive agricultural and rural lifestyle database in the industry. The combined data solution provides you with best-in-class options for multi-sourced farm and rural lifestyle data including:
- * Federal, state and local government data
- * Common Land Unit and satellite image data
- * Original data from Successful Farming
- * Individual brand preference and use data
- * Rural lifestyle data from the Meredith and Successful Farming database
To learn more about what SFMiD can do for you, contact:
Steve Rao
srao@relevategroup.com
703-658-8306
or
Scott Mortimer
scott.mortimer@meredith.com
800-678-2869